Success Stories

A Shanghai-based high-end home goods store | Achieving a brand upgrade

Challenge — Challenge

A famous online influencer home goods store in Shanghai, opening a flagship in the A-grade Mixc mall, required a brand image upgrade and a unique brand story. The goal was to transform from a regional name to a high-end commercial benchmark, while building a sustainable online marketing and sales system.

Approach — Strategy

Centered on lifestyle aesthetics, we reshape brand positioning and storytelling. We build content matrices on social platforms like Xiaohongshu and WeChat, develop online sales channels, and create an integrated model combining offline flagship experiences with online monetization.

Result — Outcome

GMV surpassed one million. The opening event was featured by CCTV, enhancing brand voice and premium image. Collaborated with KOLs for live commerce, achieving over one million GMV in a single store in two days, a dual breakthrough for the offline opening and online performance.